Monday, October 31, 2011

More Than One Solution

When it comes to advertising on the internet, no one service is enough to full cover the wide range of options avalible. Many marketers strongly believe that their methods are the best and they might tell you that conversion optimization or PPC might be the best way to go. But the fact is that there is not just one solution to the whole process.

There are many different ways to advertise your business online, and each method has specific advantages of the other methods. For that reason, at SEO Services we offer all of these different methods in one large package so you never have to worry about finding the perfect match of products to use online. You can sign up for our services and then you will be fully covered no matter what method you might want to try. For more information also check out our e-commerce SEO guide for some great tips on SEO and more.

Wednesday, August 17, 2011

Getting People To Read Your Blog


 

I recently had a client ask my how they can get people to actually read the blog that they are putting so much work into. That's a great question and if you don't understand the answer to that question, then there is no way you could figure out the value in actually creating a blog and putting time into the project. Because if no one reads your blog posts, then there is no reason to actually put time into all the work of writing the blog posts.

The way you get people to read your blog post, all other things aside, is simply by creating good content. When people find something that is useful, informative, and providing great content that doesn't push products or services in their face, they will subscribe and follow that blog. If it is quality, then they will actually stick around.

The secret is to create great content. That's only one very small part of how it all works, but the basic idea is the same no matter what you do. If you would like to read more about this topic, check out our SEM Services Guide and our other affordable SEO services guide that can help you to better understand the process of marketing on the internet.

Thursday, April 28, 2011

Does Social Media Marketing Work?

When a new idea emerges in the marketing industry, the biggest hurdle is determining if the technique works or not. Many people are skeptics until they start seeing the idea adopted by big name companies. And the truth is that big companies all over the US are using social media marketing to achieve many great marketing campaigns.

Because social media marketing does not cost anything to launch, it is a very affordable SEO services that any business can launch themselves. Sure there are many different kinds of tricks and hidden techniques when it comes to launching a successful social media marketing campaign, but unlike other online marketing efforts, it is free to do, except for the cost of time and learning curve.

It has been noted that when a campaign has an added element of social along with their other marketing efforts it can greatly enhance the conversion optimization of their campaign. A conversion is when a visitor or lead performs a specific action or process on a website. For example, filling out a form or making a purchase. When you can achieve a conversion rate of over 10% then you know that you've put together a great campaign.

Wednesday, January 26, 2011

Your Small Business is Perfect for Social Media Marketing

 As a consumer, who are your favorite businesses to buy from? The answer is likely going to be a small business or a local business. The reason for that is because of the natural close connection that small businesses develop with their customers. When a business consistently has the same employees and good quality services, people will return and buy from them again. It's the buying cycle that makes having a small local business very appealing to business people all over America.

Social media marketing ties into that small, local business model perfectly. It's easy to establish a connection with your customers when you already know them by name. And they are a lot more comfortable joining a Facebook page of a company they really like in real life. Social marketing is just one of the SEM services that are currently red hot in the marketing industry. Businesses really like it because it is another channel to connect with their website visitors and people like it because it is so much more friendly and personalized than the mass marketing that used to be so popular. Now we can see what we want when we want it. We choose what we are interested in and because of that, social marketing gets a great return on its investment.

Social media marketing is a great add-on to an affordable SEO service that will not only get you ranked highly on search engines, but when the visitors come to your website, they will see links to your social networks and will be more likely to ask you a question or interact with you in a way they may not have done on a website form.