No doubt you clicked on a link to this page hoping to find a list of steps to take to achieve social media marketing success, but unfortunately there is not a definitive list of steps to take to achieve social media marketing success.
While social media marketing is a very affordable SEO service, a lot of times you get exactly what you pay for, which is nothing. The best way to give some social media marketing secrets is to give a list of things that should never be a part of your business's social marketing plan. If you avoid these hang ups your campaign is much more likely to succeed.
1. Never automate your social marketing. There are ways to auto-tweet or auto-post your blogs and updates, but automating your social communication is a very unsocial thing to do. Many e-commerce SEO plans try to include blogs and other social aspects, but they quickly find that it takes a lot of time to plan and write blogs and daily updates on their social networks. Social marketing should be done by a real person, not a robot.
2. Treat your readers with respect. Don't overshare or bombard them with useless updates. Once you've said something on your social network there is no need to do it over and over again. Your fans, friends, and followers will respond to your updates if it interests them. You can't force feedback and if you try you'll end up losing readers.
3. Keep it professional. People are people; businesses are businesses. Don't try to establish a personal relationship with your readers by acting as if the personality behind your blog and social networks is actually their friend. The fact is that your blog and social networks are there is to sale a product or service and businesses that pretend they want to be your friend creep people out.
Social media marketing is a great way to establish a connection with your customers but never forget the purpose of having a twitter account for your business. Once you cross that line of professionalism you have lost the focus of social media marketing for businesses.
